Short, to the point:
Be as straight to the point as you can be when creating texts or a headline. People hardly have more than three seconds to scroll the newsfeed and see your offering and you don’t want to lose them due to long essays. Though we all desire writing long essays to describe our products, that’s not the best.
Animated emojis are the greatest means of surely catching and retaining the attention of practically all Facebook users. They are very colorful and truly visual. They help a great deal in conveying your message to Facebook users. You can greatly boost engagement and maximize conversions by effectively using them in your ads.
You need to speak to the user in relation to his personal needs when creating an ad. This makes the user feel as if you are personally speaking to only him and not generally to an unknown number of people. It is a good personalization practice to use words like ‘your’ and ‘you’. For example, “Get YOUR bonus right away”.
Ensure that you use good creativity. Users have a very limited attention span, so, you must ensure that you use different creative elements like smileys to grab their attention away from the competition. Your marketing efforts then pay off in the end.