6 Ways to Enhance Your Social Media Engagement

Social media is the uncrowned king in the world of advertisement and marketing.

Social media has become the hub for brand, entertainment, engagement and consumption of the contents.

But in order to make the best of this, you have to build a solid social media strategy for attracting traffic.

Building the social media strategy is analogous to planning a city for driving and welcoming traffic.

Now, attracting traffic to the social media account of yours can be a tricky affair, especially when there is limited budget or if you have already invested for paid advertisement.

As known to all, social media has the ability to be a major traffic source for your society. The larger presence is built on social media, the more you can depend on bringing the traffic to the site.

How to Enhance Social Media Traffic?

Enhancement of the social media traffic occurs when you engage and build relationships on various networks.

Being available for the customers, the potential purchasers and brand loyalists in a prompt manner helps to solidify your brand and entice the customers.

Social network platforms are quite different from each other. Remember that your content is crucial and so ensure that your case studies, blog posts and infographics must go above and beyond for making the social sharing more effective.

Here are some ways to improve your social media engagement. Just take a look.

• Talk about the Topic Not Just Your Business – It is vital in most cases to get talking to new people. Of course, you can let people know about what you are about by creating and sharing data on the social feeds. Now if you do not have a following (something that many new joiners lack) you can always join the groups and even create them. This will assist you to achieve the coveted customers.

Apart from joining forums you should also create some of your own as well. One of the smartest ways of enhancing your brand presence is making multiple groups and inviting the prospective customers and having key influencers to join the discussions.

This way you do not just promote your brand but invest towards making relations. In groups you let others to lead discussions and talk about the latest trends which is relevant to your business. This will be viewed as value-addition by your audience. However you should talk about your topic too instead of passing the baton only to the others.

• Inspire with Visuals – To ensure that they are making the right decisions, consumers want visual contents. When customers can view a product demo or video they are about 90% more likely to purchase when compared with the text review.

With 80 million plus videos and photos shared on Instagram, there is huge competition. As a matter of fact, social media accounts prefer using visuals for driving traffic to the site.

The good news is if you are able to create engaging and beautiful contents, businesses can truly see a difference. According to the Instagram data, brands can see highest engagement level (4.21%) on Instagram when compared to other social networks.

The best visuals on social media include –

1. High-level photography
2. Well-designed layouts and vibrant shades
3. Visual story telling
4. Consistently well-planned and precise contents
5. Visuals showing services or products in the new light

• Keep the Voice and Frequency Consistent – You must provide a great tone of voice to transfer from mediocre to amazing. The voice you use can build lasting impressions. Your users will trust you more when you have a personal and familiar voice. You can push boundaries with your voice.

But once you have setup the voice keep it consistent across the social media channels so that your followers can get a familiar ambience every time. The post frequencies should also be consistent for similar reasons. If you post thrice a day, keep posting that many times only. If you reduce that, your efforts will look sloppy and trigger a negative impact.

• Know When the Audience is Paying Attention – As said earlier consistency is essential for building the followers. Keeping the daily publishing schedule is crucial for building an effective social media traffic. Ensure you know when to post at which site. Here are general tips –

1. In Facebook, posts can be made 3-10 times a week
2. In Instagram posts can be published 1.5-3 times day
3. Tweets can be made at least 5 times a day
4. LinkedIn Posts can be made 2-5 times every week

You can also use and maintain the social media calendar for this as well.

• Add Relevant Hashtags to Your Posts – If you can come up with clever word combos use them as frequently as possible. Ask the audience members to use the hashtags and you can also utilise theirs in your posts.
• Don’t Ignore the Analytics – As an administrator, you can easily access the analytics. When you comb through the reports and access the data, this can help you gather critical info regarding what engage your customers the most, who are connecting with your brand and what posts perform well.

Your social strategy can be tailored based on this insight. So track your efforts, analyse the achievements and hear what your audience has to say.

These are some of the strategies as suggested by the experts of social media marketing services who know exactly how to make it big in the world of social media.