How To Research And Analyse Your Audience For SEO

Sydney SEO service in New South Wales Australia is not just about the number of backlinks, keyword ranking positions and traffic. SEO is all about understanding your audience and building a campaign around the information. You will get more conversions when you center SEO on targeted traffic increases and the right audience. There are several methods you can use to research and analyse your target audience for SEO.

Use keywords to get demographics data

Keywords should be relevant to your services or products. Once you have a list of keywords, choose the top five keywords that represent your brand and find out the demographics of those phrases and keywords. Google trends provide you with demographic information associated with the location. They will show you how the keyword trended over time.

Once you get the information, your SEO services in Sydney New South Wales can search for local link opportunities in the areas where relevant queries occur. In terms of gender and age, you can determine the interests, topics and other terminology that is relevant to the groups.

Find out who is visiting your website

It is important to understand your website visitors and determine whether they are the correct audience. You can get this information from Google analytics. However, you should first enable the interests and demographics reports. By doing so, you will be able to see a range of audience information such as location, age and interests.

Once you have this data, you will have an insight into your audience and you will use the information to recommend target geographic areas and content topics.

On the other hand, your Sydney SEO service in New South Wales Australia can look into this information and realise that it doesn’t align with the target markets of your organisation. In such cases, you will need to look at your content and keywords to ensure there is no misalignment.