Pinterest Marketing for Small Business in 5 Easy Steps

Pinterest is one of the most important social media platforms and social media networks to take advantage of as a smart and savvy market these days.
With hundreds of millions of very engaged users taking advantage of all this platform has to offer on a daily basis, it’s possible to tap into a flood of targeted traffic on Pinterest that you might not have been able to otherwise.
Of course, marketing on social media – particularly Pinterest – is nowhere near as simple or as straightforward as a lot of people make it out to be. You definitely have to understand exactly what you are getting into, have to work hard to strategically and systematically improve your marketing campaigns, and will want to implement as many of the tips and tricks we outline for you below as humanly possible ASAP.
Let’s dive right in!
Figure out EXACTLY what your Pinterest audience wants in the first place
Visual content is always going to be a home run on Pinterest, but your market – and your perfect customer or perfect prospect – is inevitably going to want something very, very specific when they visit this platform and you’ll have to figure out exactly what that is and serve it up to them on a silver platter.
Some markets are only going to be interested in inspirational content, others will want DIY guides, step-by-step tutorials, and instructions, and others will want engagement from their fellow Pinterest members to facilitate some kind of relationship online.
Figure out what your markets hot button is and you’ll be able to take it to the moon!
Create content that stands apart from the rest of the pack
The more visual interest you can pack into each and every one of your Pinterest pins in the Pinterest content you create, the better you are going to get at marketing on this platform. With such a crowded board and crowded marketplace for content on Pinterest you have to be able to get your content to grab attention in the middle of the fray – and the visual interest you’re able to pull out of all of your content will go a long way towards helping you do exactly that.
Vertical pins work wonders
For one reason or another, vertical pins as opposed to horizontal pins on Pinterest seem to work much, much better regardless of the kind of content you are looking to share. These are the kinds of pins that eat up more real estate on a Pinterest board, providing you with a higher level of visibility, and these are the kinds of pins you want to use most often.
Create content specific to the Pinterest platform
While you can definitely cross pollinate some of your content on different social media platforms – sharing Instagram content on Twitter, for example – the overwhelming majority of the content you produce for Pinterest should be produced exclusively for this platform.
Curated content from all over the web works wonders on Facebook and Instagram and does quite well on Twitter, but it just doesn’t get the job done quite as well on Pinterest.
Remember that Pinterest is a social network at the end of the day
Overt advertising, marketing, sales messages, and pitching will cripple your ability to have any real success on Pinterest. At the end of the day, Pinterest is a “social” network before it is anything else – so camouflage your content as best you can to let it fly under the radar while still providing you with the influence you need to become successful.
About the Author
Morris Edwards is a content writer at, he writes different topics like Leveraging social media to grow your business and all topics related to Social Media, Tech and Business in Singapore, More information about Singapore Company Setup visit our website.

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