How To Know Whether An E-Commerce Site Is Fake Or Authentic?
Ever wondered why some sites like Nookie are trusted more than other sites when it comes to shopping for dresses? When it comes to online shopping, there are a lot of conmen around and you can end up buying from the wrong shop. You don’t want to buy a fake product that will not be taken back if you return. There are some instances where people pay for products and not have the products delivered at all. To avoid this, look for the following signs to ensure you are buying from an authentic seller.
The seller
When looking for an authentic online shop, the shop should identify the seller. Is the seller a third party site or the brand owner? Online shopping sites that host other third-party sellers denote the person behind the sale with identifiers like “sold by” or “shipped by” and so on. This is the best way to help shoppers make informed choices. When purchasing products from an independent site, this kind of information is hard to come by. If a website fails to identify itself as a third party without any information about the seller, then you should consider it as a red flag. Purchasing directly from the brand or company is the best way to avoid buying from a fraudster.
Contact information
When identifying the seller, an authentic e-commerce store is likely to list the specific email address, phone number and physical address of the seller. For example, on Nookie stockists in Australia, you will be able to get all the contact information you need for clarification. On the other hand, fraudulent sites lack this level of information. They will have a P.O box address rather than having a physical address. They will be using a generic email address such as Yahoo or Google email.
Country location
A listed physical address may provide a high sense of security compared to a post office box. The lack of a company location is a red flag.
Website content
With computer education, the advancement of technology and the availability of free hosting and website building services, it is very easy for anyone to set up a website that looks professional. While illicit online shops are less likely to have a high-quality website, video elements and graphics associated with an authentic e-commerce website is no longer the case.
Most fake brands do not create their own content. They lift content from other companies and post it as it is their own. They do not even have a place for customers to leave reviews and if they have, most of their reviews are bought reviews. When the content on an e-commerce site seems to be off, you should avoid buying from that particular online shop.
Social media links
When you scroll to the bottom of any e-commerce site such as Nookie stockists, you will realize that they have their social media channels. You can click on the links to visit their Facebook page, Instagram page and Twitter account. However, fake sites might not have this information.
