Search Engine Optimisation Remains Crucial For Digital Marketing

The most important aspect of digital marketing, an SEO consultant Sydney will tell you, is still search engine optimisation. If somebody can find your product or your service or your supply, whatever it is that you are promoting, on the internet, that is three quarters of the battle. Let’s think about it. If you are searching for a book on the internet, you are going to use one of the first five or so search results that pop up on your screen. They got there  because of SEO. If you are searching to book a holiday, you are going to use one of the first five or so airlines or tour operators that pop up on your screen. They got there through SEO. Search engine optimisation gives a person, a company or a service, the opportunity to be found by potential customers. If your digital marketing does not include SEO, it is unlikely you are going to rank high.

Is SEO expensive

It is not so much the SEO that is expensive, an SEO agency will explain to you, it is how the SEO is directed. An SEO agency will take time with a new client, getting to understand their work, their service, their current market and their future market, their potential new customers. They will then work out how to direct their digital ads and digital posts at these markets. SEO is therefore a combination of choosing the right words, anchoring these words, targeting these words at a very specific market, doing analysis on the results, changing and amended and reworking SEO if it needs to be looked at again, and monitoring the ads, ensuring a good return of investment.

Should you do your own SEO. Yes, but SEO needs to be embedded in all copy. Rather chat to an SEO consultant Sydney to do it professionally.