Important Search Engine Optimisation Techniques That Work In 2022
It is important for every business to choose an SEO provider that understands the latest trends in search engine optimisation. Fluidity is the hardest part of SEO. Google updates its algorithm about 600 times a year.
This means that there is at least one update done after every single day of the year. Search Engine Optimisation specialists who dedicate their work to figuring out Google’s rank criteria end up scratching their heads every day. Here are a few SEO techniques that work in 2022 that everyone should know.
Understand the core web vitals of your site
In 2022, it is essential that all SEO experts familiarise themselves with core web vitals. Core web vitals are a set of metrics that measure responsiveness, speed and visual stability. It is important for an SEO agency to spend some time to familiarise themselves with these core web vitals and how they can improve their scores before the new page experience update gets live.
Focus on featured snippets
You should ensure that featured snippets become part of your strategy. They are also referred to as the holy grail of search and they appear in position Zero. You cannot choose the content in a featured snippet but you can also optimise your content so it is more likely to appear in featured snippets.
It is, therefore, recommended for content writers to use long term keywords, questions, and format wisely.
Support long-trail keyword phrases
The search engine becomes more advanced with every algorithm update search engine release. Google announced that it can understand specific keyword subtopics. E.g., if you were to search for home exercise equipment, google understands that premium picks and budget equipment are relevant subtopics.
This means that your SEO provider will have more competition for short tail keywords. If you use long-tail keywords or specific keywords with 3 words or more, you will have a high chance of seeing your website domain on top results when you check for website ranking for relevant phrases.
