Starter Guide for beginners of SEO

If you are newbie to Search Engine Optimization and want to excel in this amazing field there are a number of techniques you should learn. There are lots of factors which Google considers while ranking your website at the top of SERP’s. In this article I will focus on the most important one’s were mostly beginners lack. So, if you are a beginner and stuck somewhere with your keywords, here is the helpful guide for you. One thing which is very important is that you should be patient with your rankings. It is never a matter of days, weeks or even months that Google ranks your website on the top of SERP’s. Let’s get started with our list of some important SEO tips for beginners:

Keyword research is the most important factor of any SEO strategy. Whether you are making an SEO plan for a website or a blog, keyword research and selection is the most important factor which can make or break your rankings. Without suitable keyword research all your efforts count for nothing, therefore it is most important that you put lot of efforts finding the right keywords for your website. Keywords are basically the search phrases which users type while searching something on Google. Google counts the number of searches made on specific keywords and gives a rank to them. You can use Google Keyword Planner Tool to find right keywords for your blog. Consider two factors while choosing keywords, average number of searches and competition on the keyword.

H1 tag is used for headings in HTML. Search Engines consider it start of any new information that might be important for them. The importance and priority of H1 can be determined as it is the first that search engines crawlers look for in your page after page title. According to MOZ, H1 is the ninth most important thing which search engines consider for search queries.

SEO is divided into two techniques white hat and black hat. Black hat practices are highly restricted by search engines and most search engines take strict action against site using black hat practices. One technique of black hat strategy is getting bulk of spammy backlinks from other sites. These techniques are highly prohibited and never indulge in such practices as Google and other search engines penalize websites using such tricks. Instead get clean and most relevant backlinks from sites which fall in same category as yours.

As the most SEO professionals say “content is the king”. Write most unique and compelling content for both your audience and search engines. Write content that is important and useful for people, as they will come back to you if they find anything useful on your website or blog.