Nothing annoys and frustrates users more than a slow-loading website. Not only does a slow site negatively affect user experience, but also it negatively affect search engine ranking. Yes, a site’s slow loading time affects SEO. This means, your site could be ranked lower in SERPs.
That said, website loading speed increased bounce rates and reduces user trust to an e-commerce website. So, to avoid any further loss of revenue, this article lists tips that could help boost your site’s loading speed.
- Faster loading time with caching
Caching happens when a site visitor’s browser stores individual copies (static files such as HTML images and doc) of your e-commerce site’s pages. This allows the repeat site visitor to quickly access a page without having to load the entire content. Data will be taken from the stored static files.
However, this only looks good for users who frequent your site. First-time users will have to load the entire page first before storing them.
- Content Delivery Networks are a must
One of the reasons behind slow load speed is proximity—distance between your user and your web host’s server. Another cause for concern regarding slow load speed is using a single server. Chances are when that single server is overloaded, then your site will likely go down.
Content Delivery Networks (CDNs) are your answer to those issues. Basically, CDNs are networks of optimised servers spread across the world that cache copies of your site’s content.
Thanks to CDNs, your users no longer need to access data from the central server, but from the nearest one based on their geographical location. This improves page load speed and increases the quality of user experience.
- Invest on a solid web server
Shared hosting is only good while you are still starting, but you have to grow at some point. You need a solid web server that can handle heavy traffic without compromising your site’s load speed or even crashing it.
- Site spring cleaning
- The larger the images, the slower your site
Resize your images first before uploading them, as large-sized images make a huge difference in load speed. Also, do you need that many images? Reduce the number of the images you use for your site. Only use one or only some quality images.
By using GZIP compression, your site’s load speed could significantly increase. GZIP compression is a utility that minimises the sizes of browser-based HTTP responses. GZIP compression is best paired with minifying for optimal results. But note that GZIPing is done at a server level.
- Web design for speed
Not only does cluttered pages slow load speed, but also they detract the site’s purposes. Clean up your site’s sidebars, make sure navigational elements are focused on the priorities and remove unnecessary ads.
A simple yet well-designed e-commerce websites London will retain customer’s interest, drive better results and conversion, compared to an overwhelmingly designed site.
If you are not sure whether or not your web speed is slow, there are free tools available online designed to test your site’s load speed. GTmetrix, being one of the most popular, will analyse how your site loads and provide suggestions on improving load time. Google also offers PageSpeed Insight which gives both desktop and mobile recommendations. Pingdom, meanwhile, is useful when you want to know how your site’s speed has changed over time. And Yslow will grade pages on meeting high-performance guidelines.