Tips On How To Boost Your Local SEO

Local SEO Sydney is powerful for small businesses. If your brand isn’t optimised for local SEO then you are missing out on potential clients and customers. Local search engine optimisation is crucial if you want to stay relevant. There are a few things you need to look at to improve your local SEO.

Optimise for google my business

If you want to improve your local SEO, you should optimise for Google My Business because it plays an important role in local SEO. To ensure you’re optimised, you’ll need to create and verify your Google My Business page, encourage customers to share reviews, use Google posts within your account and respond to reviews.

Engage on social media

Shared content on social media is very important. After creating your Google My Business page, you need to share it on social media.

Ensure your address, name and phone number are consistent

Your SEO agency should help you double-check your online assets and ensure your contact information is consistent. Do not make it difficult for people to find you.

Optimise citations and online directories

There are different map data aggregators that provide important map data for Trip Advisor, Google, Yelp, Bing, Apple and more. Consistency is very important. You need to verify that you have consistent citations and complete them across different aggregators.

Having discrepancies such as abbreviations, misspellings, and lack of suit numbers can be problematic. If Google can’t determine the correct information about your business, your business may not appear in search results. Remove any duplicate information and listings in online directories.

Do a local SEO audit

After setting up the fundamentals, it can be tempting to stop at that point. This will not help you because local SEO Sydney is an ongoing process. You should do an audit and make the necessary improvements.